PORTFOLIO
Blog: How to Stop Your Negative Recruitment Immediately.
Premise: Every college has an edge in recruiting, but knowing what your advantages are is the trick. The same goes for your music program. These “tricks” are how you stop negative, inconsistent recruitment.
Value to you: I created this article to illustrate my writing style for potential blog postings. This displays insights into our profession, as well as my expertise in copywriting techniques (effective keyword usage, catchy headlines, easy readability, solving issues, relatability, etc.). My job is to get you from good to great!
Dissertation: Rankings and Ratings of Literature Selection Criteria Among Florida Public School Wind Band Conductors.
Premise: The purpose of this preliminary study was to investigate the values music educators apply to the selection of wind band literature. Specifically, the purpose was to examine twelve classified objective elements of quality and suitability in the wind band field that influence the selection of literature.
Value to you: Copywriting is writing to sell, to persuade. A dissertation is a long essay on a particular subject, especially one written as a requirement for the Doctor of Philosophy degree. The value here is in my dedication to our profession, and understanding the differences between academic writing and copywriting. You’ll receive the best from me.
Article: Five Trends in Selected Band Literature.
Premise: In studying the selected literature for MEA Concert Band Adjudications in South Carolina for the past seven years, notable trends appeared. Repeated repertoire selections by grade and the reoccurring composer preferences stood out.
Value to you: This article represents my current (April 2021) writing style for scholarly research in your copy. Using effective copywriting techniques is my job – and consumer and academic research is a major facet of my service to you – as you deserve the best!
Article: An Analysis of Your Literature Choices.
Premise: The purpose of this article (May 2021) was to illustrate the outcomes music educators made regarding the selection of wind band literature, specifically from the Florida perspective. The highlights displayed trends in Florida supported by trends in South Carolina, despite their differences in concert band adjudication parameters.
Value to you: Copywriting is understanding the target audience and clearly presenting the client’s product or service. This article is a scholarly version of this, but it provides you another example of my writing. Once I know your audience, you’ll receive the best from me.
Article: An Analysis of Dynamics and Expression Using a Two-Dimensional Grid and
Likert-type Scales.
Premise: The purpose of this study was to explore the relationship between dynamics and expression.
Value to you: My copy will provide you expert research, and if desired, recurring and alternative viewpoints. Your blogs build momentum over time with clear CTA and by capturing keyword searches. This academic article, and the one that follows, shows these skills as well.
Article: The Effect of Intensity Levels in Recorded Music Excerpts on the Perception of
Dynamics and Expression as Measured by a Two-Dimensional Grid.
Premise: This study compared the perception of dynamics with the actually recorded decibel levels of specific excerpts.
Value to you: Blogs/articles for your products generate sales, email contacts, and engagements – so having a consistent, updated blog forum is still an incredibly valuable tool. Again, this is an academic article, but the value to observe is my research led to several different, yet related published articles. This is what I will do for you.
Article: Lifelong Music Participation: An Interview with Two Florida School Directors
Premise: In this article, two Florida band directors were interviewed to find out how they foster lifelong participation in music. Andrew “Jack” Crew, retired Florida band director, and Bobby Adams, Ph.D., director of bands at Stetson University, agreed to answer questions about this topic.
Value to you: Interviews are an important aspect of social media copy. Endorsements, stories, and interviews build relationships with your potential clientele. I’ve done many such professional articles using interviews and personal perspectives.
Article: Kimberley Archer Turned Sadness Into A Five-Movement Memorial.
Premise: An interview with composer and friend Dr. Kim Archer, who had lost a very close friend and choose to grieve through her first symphony for wind band. (Note: article currently not online, only the table of contents.)
Value to you: Personal articles, social media outputs, and other such copy will connect you to your desired customers. It’s important to share your values to produce value, and I’m here for you to do so.